DK APPROVED · AUTOMOTIVE HERITAGE · AUDI

    The history of Audi

    Audi's history connects August Horch, Auto Union, quattro all-wheel drive and the evolution of the RS performance family.

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    August Horch and the Audi name

    August Horch founded a new car-making company in 1909. The name Audi was adopted in 1910 as a Latin rendering of his surname.

    Audi developed through the early twentieth century and became one of four companies later represented by the Auto Union rings.

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    1932: the formation of Auto Union

    Audi, DKW, Horch and Wanderer united in 1932 to form Auto Union. The four interlinked rings still represent those origins.

    Following postwar rebuilding, the Audi name returned prominently to passenger-car models during the 1960s.

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    1980: the quattro breakthrough

    The original Audi quattro production car debuted in 1980, bringing permanent all-wheel drive to a high-performance coupé. Rallying success shaped the technology's reputation.

    quattro became a defining part of the Audi identity.

    1980: the quattro breakthrough

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    The RS lineage and five-cylinder character

    The Audi RS2 Avant of 1994 helped establish the marque's modern high-performance RS identity. Later RS models combined strong engines with usable road-car body styles.

    The red RS3 8Y offered through DK Approved uses a five-cylinder engine producing 400 PS, with S tronic and quattro.

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    It was adopted in 1910, inspired by the meaning of August Horch's surname in Latin.

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